16 Ideas for Low-Cost Promotion

Gareth Adams, Advertising Your Business, told promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest possible cost.

If money is tight, however, or you're not sure you can pay for the heavy cost of a media campaign over a period of time, there are an assortment of low-cost techniques you can try. Not all may be appropriate for your particular business, and certainly it would be costly to try them all. But you're sure to find some ideas that will work for you. Use sixteen these low-cost promotion techniques:

01. Giveaways.
02. News Creation.
03. Events.
04. Charity Tie-Ins.
05. Contests.
06. Community Service.
07. Coupon.
08. Badges and Novelties.
09. Celebrity Visits.
10. Celebrity Holidays.
11. Go Where the People Are.
12. Mailing Lists.
13. Unbeatable Deals.
14. Parties.
15. Greeting Cards.
16. Seminars.